Boulder, Colorado • August 14, 2017—The Brewers Association, the nonprofit trade association dedicated to small, independent American brewers, today announced that Ann Obenchain has been named Chief Marketing Officer. In this role, she will develop and lead the strategic direction of all BA marketing activities, including membership, key events such as the Great American Beer Festival, sales of Brewers Publications titles, and communications to support priorities of the association. She will report to Bob Pease, President and CEO of the BA.
Obenchain comes to the BA as a seasoned marketing and operations executive with proven expertise in designing and executing marketing and communications strategies for recognized active and heritage outdoor lifestyle brands in the nationwide in the for-profit and not-for-profit sectors.
“We are thrilled to have Ann taking the reins of the critical work that our marketing department handles on a daily basis,” Pease said. “She is well versed in the intricacies of marketing and communications and has spent a lot of time working in professional associations, which will make her a great asset to our team.”
Obenchain replaces longtime marketing director Barbara Fusco, who announced she was stepping down after more than seven years. Fusco plans to remain at BA during the Obenchain integration to ensure a smooth transition.
“We are extremely grateful for Barb’s commitment and dedication to the BA over all these years, including now, helping to pass the torch to Ann,” said Pease.
Previously, Obenchain served as Director of Marketing and Development at the Colorado Chautauqua Association, where she led all marketing and communications campaigns, oversaw year-round programming, and created various development funding strategies. Previously, she served as Vice President of Marketing and Member Services at the Outdoor Industry Association, where she focused on the strategic planning, development and implementation of all program activities for the association. and members, as well as organizing association events, trade show and lobby programs. events in Washington, DC
“It’s an honor to join the Brewers Association,” said Obenchain. “The BA leads the ever-evolving craft beer industry, successfully supporting its members and America’s craft brewer culture. I’m excited to work with all of the creative entrepreneurs who fuel the growth of the craft brewing community. »
Obenchain is also a community leader, currently serving as Chairman of the Boulder County Cultural Council.
About the Brewers Association
The Brewers Association (BA) is the nonprofit trade association dedicated to America’s small, independent brewers, their beers, and the community of brewing enthusiasts. The BA represents more than 4,000 American breweries. The BA Independent Craft Brewer Seal is a widely adopted symbol that differentiates beers from small independent craft brewers. The BA organizes events including the Beer World Cup℠, Great American Oktoberfest®, Craft Brewers Conference and BrewExpo America®, FLAVOR℠: An American Craft Beer and Dining Experience, Homebrew Con, National Homebrew Competition and American Craft Beer Week®. The BA publishes The new brewer® magazines, and Brewers’ Publications™ is the largest publisher of brewing literature in the United States
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