What
The Brewers Association has released its first short documentary, For the love of craftsmanship. The film peels off the label of what it means to be a craft brewer and reveals the true heart of the craft by showcasing the people behind it.
From luminaries and icons of the craft world to industry newcomers, the film dives deep to expose the desires, dreams, wisdoms and naivety of people who pursue their passions – through independence.
For the love of craftsmanship is produced by the Brewers Association, Studio C3 and Charlie Papazian. The film premiered at the 2019 Craft Brewers Conference® in Denver, Colorado, and will premiere internationally at beer festivals in Canada and Sweden this fall. The film is now available to members of the Brewers Association who can download and screen the film for free.
Why
The Brewers Association offers free screenings to its members as an opportunity for brewers to share the history and passion of the craft beer community and what it means to be an independent brewer. Brewery members and guilds are invited to host private screenings at their local breweries, theaters and unique neighborhood venues to create special events around the film for beer lovers and attract new fans.
WHO
The inspiration for the film came from the BA’s photographic archives and over 80 hours of filmed interviews with craft beer industry innovators.
Breweries and craft beer personalities included in the film: Larry Bell of Bell’s Brewing, Kevin Blodger of Union Craft Brewing, Ken Grossman of Sierra Nevada Brewing Company, Kim Jordan of New Belgium Brewing Company and Jim Koch of Boston Beer Company.
Or
From today, the film will be screened in the following locations:
- Montclair Brewing, Montclair, New Jersey; Wednesday, September 18, 2019
- Fishweir Brewing, Jacksonville, Florida; Thursday, September 19, 2019
- Bell Brewery, Kalamazoo, Michigan; Monday, September 30, 2019
- Archetype Brewing, Asheville, North Carolina; Tuesday, October 15, 2019
- Great Swedish Beer Festival, Malmö, Sweden; Saturday, October 26, 2019
- North Carolina Brewers Guild, Winston-Salem, North Carolina, November 6, 2019
Members of the Brewers Association who want to learn more can visit the film’s website for more information, event ideas and inspiration. Members can complete it form to request a screening.
Contact: Calvin Bond (on behalf of the Brewers Association) 970-963-4873, ext. 262.
About the Brewers Association
The Brewers Association (BA) is the nonprofit trade association dedicated to America’s small, independent brewers, their beers, and the community of brewing enthusiasts. The BA represents more than 5,000 American breweries. BAs independent craft brewer seal is a widely adopted symbol that differentiates beers from small, independent craft brewers. The BA organizes events including the beer world cup®, Great American Oktoberfest®, Craft Brewers Conference® & BrewExpo America®, FLAVOR™: An American Craft Beer and Dining Experience, Homebrew ConMT, National Homebrew Competition and American Craft Beer Week®. The BA publishes The new brewer® magazines, and Brewers publications® is the leading publisher of brewing literature in the United States. Beer lovers are invited to learn more about the vibrant world of craft beer at CraftBeer.com® and on homebrewing via BAs American Homebrew Association® and free Brewing Guru® mobile app. follow us on Facebook, Twitter and instagram.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, orientation or marital/family status. The BA complies with the provisions of Executive Order 11246 and relevant rules, regulations and orders of the Secretary of Labor.
