The Deep Ellum Brewing Company of Dallas is now part of the Monster energy drink family. California-based Monster Beverage Corporation is acquiring famed, decade-old brewery Deep Ellum Brewing in a larger deal, buying out owners Canarchy. ABC 8 reports that Monster has splashed out $330 million in cash to acquire self-proclaimed “craft brew collective” Canarchy, as part of Monster’s new pivot to alcoholic beverages.
The deal is expected to close in the first quarter of 2022. La Canarchie also owns breweries like Oskar Blues and Cigar City. Eater contacted Canarchy and Deep Ellum Brewing Company for more information on how the sale could affect local dining or retail sales.
Beer lovers will recall that Canarchy and Deep Ellum Brewing Company founder John Reardon was embroiled in a messy lawsuit in 2020 that resulted in Reardon’s ousting. Reardon sued Canarchy for allegedly missed payments under the deferred payment agreement that formed part of the original sale to Canarchy.
Reardon left with Deep Ellum Distillery, but he still deals with lawyers. Reardon wrote on Facebook on December 6 last year:
It’s been a little over 10 years since I sold my first keg of beer in Dallas. And it’s hard to believe how much that has changed. On a day when I should have been celebrating 10 years of blood, sweat, and beers, I found myself reviewing depositions and talking with attorneys about the two federal lawsuits still pending against my former company. It’s sad to say the least, but since business can most certainly be a blood sport, this battle continues.
