Certified B Corporations Imperfect Foods and New Belgium Brewing have teamed up to craft a one-of-a-kind beer to not only educate beer drinkers about the state of the broken food system, but to change the perception of the aesthetics of beer. food and encourage more people to take action to reduce food waste in their own lives. The result of this collaboration is Citrus Rescue IPA – a fruity IPA brewed with oranges that may not be “perfect” by societal standards due to small scars and blemishes, but is equally healthy and delicious.
In 2019, 35% of all food in the United States went unsold or uneaten, according to the nonprofit organization ReFED. That’s $408 billion worth of food, or about 2% of US GDP, with a greenhouse gas footprint equivalent to 4% of total US greenhouse gas emissions..
Online grocer Imperfect Foods is on a mission to eliminate food waste by building a better food system, working directly with farmers and producers to save, redistribute and grow products across multiple grocery categories. Meanwhile, New Belgium Brewery has prioritized waste reduction practices for more than 30 years and has received platinum certification from the US Zero Waste Business Council for its achievements in diverting waste from landfills. The new partnership underscores both brands’ commitment to helping solve key social, economic and environmental issues.
“For our first national beverage retail partnership, we are thrilled to be working with fellow B Corp New Belgium Brewing to shine a light on food waste with this delicious, waste-free beer. This Citrus Rescue IPA is made from of cosmetically imperfect oranges. . We hope this collaboration will inspire people to think differently about the appearance of their food and start conversations about food waste over a cold beer,” said Maddy Rotman, Head of Development sustainable for Based in San Francisco Imperfect foods.
To make the Citrus Rescue IPA, New Belgium used approximately 35,000 Imperfect Oranges from Imperfect Foods’ farmer supply chain. The beer was dry hopped with Citra, Lotus and Mosaic hops to amp up those citrusy flavors for a tart, orange Creamsicle-like experience.
“Citrus Rescue IPA is a delicious way for beer drinkers to start cutting down on food – and beer – wasted in their own homes, and we hope it inspires beer drinkers to seek out and support Certified B Corps like Imperfect Foods and New Belgium, who make the well-being of people and our planet a business imperative equal to financial success,” added Astrid Moresco, brand manager at New Belgium, based in Fort Collins, Colorado.
The two companies have also collaborated on a set of digital resources for customers who want to adopt food-saving practices at home, including several tips for beer drinkers who want to learn how to extend the life of their favorite drink and keep it tasting fresh.
Founded in 2015, Imperfect Foods achieved Certified B Corp status in November 2021. To date, the company has saved over 150 million pounds of food from lesser results.