Get to know us
Ken Grossman started Sierra Nevada in 1980 with a craft brewery and the odds were stacked against him. This passion forever changed the course of American craft brewing and started a beer revolution that is in full swing today. It turns out that a good beer can do a lot of good, and the Sierra Nevada has become a cornerstone of its innovation and concern for the Earth and its people. We are committed to advancing a culture of inclusion and believe that diversity in all its forms makes us stronger. We continue to push the boundaries, whether in the brewhouse, with sustainability, or outdoors.
Get to know this role
The Social Media Specialist is responsible for supporting and implementing a cohesive strategy around social media content and channel execution. Primary responsibilities will involve content creation, writing, planning, community engagement, content gathering, optimization and reporting. This social community building role will be responsible for driving reach and engagement, building community and participation, inspiring product trials and positive awareness of the brand story and products, and ultimately to drive consideration and retail purchase.
What will you do
* Collaborate with the social team to develop and implement the social media content calendar
* Manage and organize the delivery of social assets from a variety of sources; monitor and optimize the performance of social assets
* Develop internal relationships with the brewery to provide content for digital channels
* Execute pre-production of photo and video shoots by planning, researching, sourcing materials and performing various other tasks
* Capture photo and video content for social consumption in real time
* Collaborate with the social team to monitor and respond to all incoming social media messages; engage regularly with customers on social media in a reactive and proactive manner
* Understand the voice, tone and aesthetic of the brand to activate it effectively and authentically on social networks
* Assist in developing a plan to leverage digital retail platforms and regional events for social content and storytelling
* Elevate social media issues and collaboratively draft appropriate responses that reflect the Sierra Nevada ethos
* Participate in paid social advertising campaigns and paid social reinforcement, as appropriate; brainstorm creative campaigns and social support with the team
Please apply if you have
* Bachelor’s degree in Marketing or any combination of experience and/or education from which comparable knowledge, skills and abilities were acquired required
* 4 years of marketing experience required and
* 2 years of content creation (video and photography) required
* 2 years of marketing experience with preferred CPG industry and
* Experience required in managing social media-focused influencer/ambassador programs
* Experience with paid social advertising campaigns required
* In-depth knowledge and understanding of social media platforms including Facebook, Instagram, Twitter, Pinterest and other emerging platforms
* Ability to create high quality photo and video assets optimized for social media
* Understanding of self-service social media advertising platforms to run paid social campaigns
* Strategic self-starter with a proven track record of driving projects from concept to implementation
* Culturally appropriate. Leverage key social culture and trends across all categories, in and outside of beer/alcohol and the broader CPG
* Exceptional communication skills, both written and verbal, including the ability to practice a coherent voice
* Strong organizational and multitasking skills and ability to manage multiple projects at once
* Ability to effectively identify, recommend and coordinate the use of the most effective social channels for customer engagement
* Thinking outside the box with a thirst for finding and implementing new ideas
Additional requirements to consider before applying
*You must be at least 21 years old to perform the duties of this position for Sierra Nevada Brewing Co.
* Selected candidate must pass a pre-employment and post-offer background check.
Before applying for this position, please review the full job description including physical requirements and work environment: https://sierranevada.jdxpert.com/ShowJob.aspx?EntityID=2&id=2969
** This position will remain open until filled; online applications will be reviewed weekly**
Sierra Nevada Brewing Co. is an Equal Opportunity Employer
