Carbondale, Colorado – The Brewers Association, the nonprofit trade association dedicated to small independent American brewers, has named Backbone media its reference public relations agency.
“We are honored to have been selected by the preeminent trade organization in an industry that we fully support,” said Ian Anderson, Public Relations Manager and Partner at Backbone. “As craft brewers continue to grow their share of the overall beer market in a highly competitive environment, it’s an exciting time for our agency to contribute to the BA’s marketing efforts and share the compelling stories of small independent craft brewers.”
In 2018, small independent brewers collectively produced 25.9 million barrels and achieved total growth of 4%, bringing the overall craft beer market share by volume to 13.2%.
“We were impressed with Backbone’s experience in the active lifestyle and beverage industries, as well as its ability to tell nuanced stories of leading brands and organizations to a mainstream audience,” said said Ann Obenchain, Marketing Director of the Brewers Association. “Backbone will help usher the BA into the next chapter of our media relations campaigns, and we believe all aspects and members of the BA will benefit from their expertise and commitment.”
Backbone will provide dedicated media relations and strategic communications support for association initiatives and priorities for members and consumers, amplifying the brand presence and awareness of the Brewers Association and its members ; promote and elevate the craft beer beverage to consumers; and spark interest in the hobby of home brewing.
Based in Washington, D.C. Public Affairs Banner will continue to provide media and communications support for the association’s legislative efforts.
Contact: Calvin Bond (on behalf of the Brewers Association) 970-963-4873, ext. 262
About the Brewers Association
The Brewers Association (BA) is the nonprofit trade association dedicated to America’s small, independent brewers, their beers, and the community of brewing enthusiasts. The BA represents more than 4,800 American breweries. The BA Independent Craft Brewer Seal is a widely adopted symbol that differentiates beers from small independent craft brewers. The BA organizes events including the beer world cup®, Great American Oktoberfest®, Craft Brewers Conference® & BrewExpo America®, FLAVOR™: An American Craft Beer and Dining Experience, Homebrew Con™, National Homebrew Competition and American Craft Beer Week®. The BA publishes The new brewer® magazines, and Brewers publications® is the leading publisher of brewing literature in the United States. Beer lovers are invited to learn more about the vibrant world of craft beer at CraftBeer.com® and on homebrewing via BAs American Homebrew Association® and free Brewing Guru® mobile app. follow us on Facebook, Twitter and instagram.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, orientation or marital/family status. The BA complies with the provisions of Executive Order 11246 and relevant rules, regulations and orders of the Secretary of Labor.
About Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, and social media. For over 20 years, Backbone has worked with leading brands in outdoor gear, apparel, technology, food and beverage, and tourist destinations around the world. Backbone has offices in Carbondale and Denver, Colorado and has consistently been named one of the “Best Places to Work” by Outside magazine. To learn more about Backbone Media, visitwww.backbonemedia.net.