Brewing company

Victory Brewing Company adds a new monkey to the group



DOWNINGTOWN, Pennsylvania – As fans continue to flock to the Victory Monkeys, Victory Brewing Company is thrilled to introduce another addition to the crew with the highly anticipated launch of Berry Monkey. As part of their large-scale “It’s Monkey Time” campaign launched this spring, Berry Monkey is already generating strong initial interest within the trade. Becoming the third 9.5% ABV beer in the Monkey Family franchise, this Fruited Sour Tripel joins a powerful team alongside Golden Monkey, which ranks as the No. 1 Belgian craftsman in the United States, and Sour Monkey, which ranks as the No. 1 in craftsmanship. Sour in the United States1.

This perfectly balanced fruity tangy triplet is loaded with real raspberries and other natural flavors that add just the right combination of sweetness and tang, followed by a smooth finish. Berry Monkey will ship to Victory’s distribution network by mid-February 2022 and will be available in a 6-pack 12 oz. bottles and 6-pack 12 oz. to complement the wide availability of the rest of the Monkey Crew – Golden Monkey, Sour Monkey, Monkey Mixed Variety Pack and Kick Back Variety Pack.

“The Monkeys have created a loyal and engaged following, transcending the world of craft beer to attract more drinkers with their accessibility and great flavor. Not something you would expect from a 9.5% ABV craft beer. And , with cross-category consumption, Berry Monkey’s ability to appeal to wine, cocktail and sparkling water drinkers will continue to grow Victory Brewing Company

Monkey line in a household name and a constant in refrigerators across the country. Bill Covaleski of Victory Brewing Company explains.

“Monkeys are synonymous with inclusiveness, reaching everyone through many different drinking occasions, from a weekend party to a Tuesday after work. This phenomenon that we have seen become the Victory Monkeys only means that one thing for 2022. It’s Monkey Time.

The launch of Berry Monkey is just the first element of Victory’s year-long Monkey promotion – the “It’s Monkey Time” campaign, which encourages consumers to grab that Friday 5pm feeling anytime and anywhere. matter when. Monkey fans feel a personal connection to these brands, so now Victory will invite them to be part of the official Monkey crew with chances to gain insider information about the Victory Monkeys and score exclusive and limited loot through to pop-up events in key markets, influencer blitzes, online promotions and more. 2022 will undoubtedly be the year of the Victory Monkeys.

About Victory Brewing Company

Based in Downingtown, Pennsylvania, Victory Brewing Company is a craft brewery founded by Bill Covaleski and Ron Barchet, born out of a passion for bringing Americans high-quality beer and a drinking experience rooted in connectivity. In 1996 Victory opened its doors to serve innovative and flavorful beers putting curiosity and inspiration from their travels and the world around them into every delicious pint and has since become a cornerstone of the craft beer industry. as a highly valued and internationally recognized brand. . Victory infused its vibrant culture and high beer drinking experience into its bars in Parkesburg, Pennsylvania; Kennett Square, PA (temporarily closed); Charlotte, North Carolina; flagship location in Downingtown, Pennsylvania; and the newly opened Philadelphia location. In February 2016, Victory announced an alliance with Southern Tier Brewing Company under the Artisanal Brewing Ventures partnership platform. Brooklyn-based Sixpoint Brewery and Bold Rock Hard Cider in Nellysford, Va., have since joined the Artisanal Brewing Ventures family.

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