Watertown, NY, Oct. 25, 2022 (GLOBE NEWSWIRE) — 1812 Brewing Company (OTC Pink: KEGS) (the “Company” or “KEGS”) makes a strategic move to explore the soft drink market, including but not limited to craft sodas, teas and the growing nutraceutical and wellness market. Along with aggressively growing its core beer business, the company could leverage its current beer manufacturing and distribution infrastructure to address these potential non-alcoholic markets with its own unique and novel range of flavors and wellness formulations. be potential.
Industry summaries
The global craft soda market size was valued at $641.24 million in 2021 and is projected to increase by $768.08 million by 2027. Craft soda is defined as being made in smaller batches with larger ingredients natural. Major Players of Craft Soda Market report are Reed’s, Inc., The Original Craft Soda Company, Wild Poppy Company, Crooked Beverage Co. and Jones Soda Co. 1812 Brewing Company has a history of producing root beer, hence entry in this market is not beyond the immediate capabilities of the Company.
The ready-to-drink (“RTD”) tea and coffee industry is an alternative to soft drinks and is primarily considered a healthier drink than sodas. The RTD tea and coffee industry generated revenues of $86.8 billion in 2021 and is expected to generate $117.6 billion by 2028. Driven by increasingly beverage and coffee conscious consumers ‘healthy diets due to the increase in diseases such as obesity and diabetes, ready to drink tea and coffee is safer to consume with proven health benefits expected to drive the growth of the tea and coffee market RTD coffee in the years to come.
Finally, the global market for immune health supplements or “nutraceuticals” is expected to grow from $20.18 billion in 2021 to $31.50 billion in 2028 at a cumulative average growth rate of 6.6%. Even before COVID-19 hit the United States, consumers were already taking a more holistic approach to health and wellness, scanning store shelves and searching online for clean labels and drinks, powders and supplements. functional to keep them best suited to fight disease and now to fight the next “pandemic”.
“In particular and with respect to the nutraceutical market,” said Chairman and CEO Tom Scozzafava, “based on our market research, we are intrigued by certain rare natural extracts demonstrating health and potential associated with medicinal grade Australian Jelly Bush Honey. Australian Jelly Bush Honey is relatively nascent in its use in America, but is considered one of nature’s most precious gifts. Recent research shows that the Compounds found in Manuka honey stimulate the production of immune response proteins in the body that can facilitate healing and recovery.These proteins, called cytokines, are the chemical messengers expressed by your immune cells to organize immune responses.
Antiviral, anti-inflammatory and antioxidant properties are found in Jelly Bush/Manuka honeys. Mr. Scozzafava continued, “These honeys and their potential application in a nutraceutical beverage, as we are potentially interested in its delivery mechanism.”
According to the Cleveland Clinic, honey has traditionally been used to heal wounds, soothe sore throats, prevent tooth decay, and prevent ulcers. According to the site the “antibacterial effects of manuka honey [a similar but less potent honey from New Zealand] are much higher than other honey counterparts…about 100 times higher than other traditional honeys. In summary, this honey is supposed to:
- Treat wounds
- Oral health aid
- Help with sore throats
- Helps prevent and treat gastric ulcers
- treat acne
“It’s at an early stage for the company,” Mr. Scozzafava said, “but immune-boosting drinks for the health-conscious consumer are both a huge new market and diversification for the brand portfolio. “.
About 1812 Brewing Company (“KEGS or the “Company”):
KEGS is an operator and investor in companies in the craft beer industry. The Company seeks to create a national network of craft breweries to develop and foster the growth of their respective brands locally, regionally and nationally. KEGS seeks to build a network in which certain economies of scale can be shared, such as production, expansion of distribution footprint, inter-member contract shuffling, new product development, sharing of best brewery practices and scale logistics and transportation. The network must be built thanks to the investment of 1812 Brewing Company while preserving the respective local and regional uniqueness of the members, the autonomy of the brand and the direct involvement with its consumers. The Company seeks to be a growth “incubator” for its industry holdings.
The current company, 1812 Brewing Co., produces award-winning beers such as War of 1812 Amber Ale (“1812 Amber Ale”), 1812 Light, Hazy Oasis Pale Ale, Thousand Islands IPA, Malicious Intent XX IPA, Route 11 Lager, Railroad Red Ale, Helles Bells Pilsner, St. Stephens Stout, Third Rail Porter, Featherhammer Maibock.
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Safe Harbor: This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements in this release that are not historical facts may be deemed to be forward-looking. statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from those projected or suggested herein due to certain risks and uncertainties, including, without limitation, the ability to obtain financing and the approvals of regulatory authorities and shareholders for the planned actions.
