STRATFORD, Conn. – Two Roads Brewing Company has a variety of popular beers rolling out of their lineup every day, but their latest offering is grabbing the most attention, for good reason.
Arriving on store shelves in Connecticut, the new label is called TwoConn Easy Ale. Late last year, Two Roads and UConn Athletics forged a new partnership and now TwoConn is canned and delivered statewide and parts of Massachusetts.
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“We’ve been really pleased with the response from consumers and people at UConn as well,” said Collin Kennedy, director of marketing at Two Roads.
Both the men’s and women’s basketball teams look like serious contenders for this year’s NCAA tournament, and with more watch parties happening due to falling Covid numbers, Kennedy said for March Madness, “you want to have this in your hand when you cheer for the Huskies, you want to raise your glass to a win.
Kennedy added that TwoConn Easy Ale is “inspired by golden ale. Crisp and clean with a touch of sweetness and a kiss of hops for balance.
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Inside the impressive Two Roads bar and headquarters in Stratford, Kat Manning, the brand’s social media and content creator, said of TwoConn beer: “Anyone who is part of UConn or a UConn fan or just anyone living in Connecticut can participate in this awesome collaboration.” Kennedy added, “Here’s to TwoConn and here’s to UConn.”
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Two Roads Brewing Company in Stratford is hosting a UConn Men’s NCAA Tournament Watch Party inside their brewery dining room. That happens Thursday, March 17 at 6:30 p.m.. To learn more about this event and Two Roads Brewing Company, click here.
Two Roads Brewing Company in Stratford presents “TwoConn”
Jimmy Altman is a reporter at FOX61 News. He can be reached at jaltman@fox61.com. Follow him on Facebook, Twitter and instagram.
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