SAN FRANCISCO–(BUSINESS WIRE)–Following the recent release of its West Coast IPA, pioneering San Francisco-based Anchor Brewing Company is launching Easy Weekend IPA, a crushable 99-calorie brew that captures the verve and vibrancy of a traditional Hazy IPA. Rolling out nationally, Easy Weekend IPA joins Anchor’s year-round beer portfolio, which includes classics like Anchor Steam®, California Lager and Crisp Pilsner.
“Anchor Brewing has been experimenting with Hazy IPAs and fruit as an ingredient for a long time. It was exciting for us to go through this process of creating a low calorie, ABV version of a style of beer so loved by beer drinkers. craft beer. Easy Weekend is incredibly refreshing, full of flavor and ideal for those days when you crave a lighter beer that won’t weigh you down,” says Assistant Brewmaster Dane Volek, who leads the team. innovation from Anchor.
Easy Weekend IPA is handcrafted at Anchor’s iconic brewery in San Francisco, California using centuries-old techniques perfected over Anchor’s 126-year history. The 3.7% ABV IPA is brewed with Nugget, Strata and Sultana hops for a juicy, fresh profile with bright peach and apricot notes. The resulting beer is fruity with a pleasant dry finish, ideal for sipping at the beach, on a hiking trail or during a barbecue with friends.
Easy Weekend IPA is now available in cans at top retailers with a suggested retail price of $9.99 per six-pack, on tap at Anchor’s Public Taps and onsite at bars and restaurants. It joins Anchor’s year-round beer portfolio which also includes Anchor Steam®, California Lager, Liberty Ale, Anchor Porter, Tropical Hazy IPA, Crisp Pilsner and West Coast IPA.
About Anchor Brewing Company
Founded in San Francisco in 1896, Anchor Brewing Company is America’s first craft brewery, a pioneer and industry leader that persevered through earthquakes, fires and Prohibition. In 1965, Anchor’s new owner, Fritz Maytag, relaunched the brewery for a new era, charting a course that was fundamental to the craft beer movement. During this time, Anchor reinvented its now classic Steam Beer, introduced the first American Pale Ale, and pioneered new brewing practices, such as dry hopping, that are still used throughout the industry today. today. As a proudly unionized brewery, Anchor’s vibrant beer portfolio includes complex ales, refreshing IPAs and iconic classics such as Anchor Steam®, Liberty Ale, Anchor Porter, California Lager and Christmas Ale. As always, Anchor Brewing remains committed to innovation while handcrafting venerable beers that stand the test of time. Locals and visitors to the Bay Area can experience Anchor Brewing in person at their iconic brewery and Public Taps taproom in San Francisco’s Potrero Hill neighborhood. To learn more, visit www.anchorbrewing.com and follow Anchor Brewing on Instagram Twitter and Facebook.
