Brewers association

Beer Institute and Brewers Association revise advertising

WASHINGTON, July 26. 10, 2022 (GLOBE NEWSWIRE) — Today, the Beer Institute and Brewers Association, national trade organizations representing the beer industry, announced revisions to their respective advertising codes with an updated audience demographic number on the 2020 Census database. This change impacts advertising and marketing materials and ensures that these materials target audiences of legal drinking age. In accordance with updated national demographics, members of these associations commit to targeting new media placements in magazines, newspapers, television, radio and digital media where adults of legal drinking age represent at least 73.6% of the audience.

“Brewers have a long-standing commitment to self-regulation, and that starts with directing advertising and marketing to adult consumers of legal drinking age,” said Beer Institute Vice President and General Counsel Mary Jane. Saunders. “That’s why we’ve intentionally changed our advertising and marketing code to include updated audience demographics of at least 73.6% adults of legal drinking age. Based on recently released census data , this review will ensure that the Beer Industry Advertising and Marketing Code remains current as populations and demographics change.”

“It’s critical to stay relevant to the latest demographics. Our updated code will help ensure our members continue to market their products responsibly,” said Marc Sorini, General Counsel, Brewers Association.

The last demographic update, in May 2011, based on 2010 census data, was 71.6%.


The beer institute is a national trade association for the American brewing industry, representing brewers, beer importers and suppliers to the industry, an industry that supports more than 2 million jobs and provides more than $331 billion to the American economy. Founded in 1862 as the US Brewers Association, the Beer Institute is committed today to developing sound public policy and upholding the values ​​of civic duty and personal responsibility. For additional updates from the Beer Institute, visit our websitefollow @BeerInstitute on Twitter, like the Beer Institute on Facebookand follow the Beer Institute on instagram.

The Brewers Association (BA) is the non-profit professional association dedicated to small and independent American brewers, their beers and the passionate brewing community. The BA represents more than 5,000 American breweries. BAs independent craft brewer seal is a widely adopted symbol that differentiates beers from small, independent craft brewers. The BA organizes events including the beer world cup®, Great American Oktoberfest®, Craft Brewers Conference® & BrewExpo America®, FLAVOR: An American Craft Beer and Dining Experience, Homebrew ConMT, National Homebrew Competition and American Craft Beer Week®. The BA publishes The new brewer® magazines, and Brewers publications® is the leading publisher of brewing literature in the United States. Beer lovers are invited to learn more about the vibrant world of craft beer at® and on homebrewing via BAs American Homebrew Association® and free Brewing Guru® mobile app. follow us on Facebook, Twitter and instagram.

The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation or gender. marital/family status. The BA complies with the provisions of Executive Order 11246 and relevant rules, regulations and orders of the Secretary of Labor.