Don’t Forget Independent Craft Beer This Independence Day
Boulder, Colorado. – Honoring the spirit of summer and beer’s greatest holiday, the Brewers Association – the nonprofit trade association dedicated to America’s small, independent brewers – has declared July 3 National Beer Race Day. independent beer”. The celebration invites beer lovers to seek out the Independent Craft Brewer seal and purchase craft beers produced by small, independent breweries for their Independence Day festivities.
The campaign will be amplified through social media assets, including a video series in which people forget some 4th of July essentials, except, of course, for indie craft beer. Summer-themed audio spots and sponsored playlists will also appear on Pandora Radio. Additionally, the Brewers Association will broadcast a world record attempt for the longest cheering ever, toasting America’s 7,300 small independent craft breweries. CraftBeer.com—the Brewers Association website for beer lovers—will also support the effort with a informative content collection. Beer lovers are invited to join the National Independent Beer Day Facebook event for updates.
“Craft beer serves as the anchor for so many Independence Day celebrations. Our libations and the liberation we celebrate must go hand in hand. As you plan this 4th of July, think independent and drink independent,” said Julia Herz, Craft Beer Program Manager, Brewers Association “In anticipation of the nation’s favorite summer holiday, make sure your beer tour includes independent craft beer.”
Independence Day is one of the most important for craft breweries. Based on IRI analysis data, the week leading up to July 4 was the highest sales week of the year for each of the past five years. The data suggests that sales this week are 35% higher than a typical week. More than half (53%) of beer lovers said independent ownership is important when buying a beer. (Source: Sterling Rice Group AAU January 2019)
As confusion over beer brand ownership continues to pervade the market, the independent craft brewer seal is a sign of differentiation and distinction to help beer lovers identify beers that originate from small breweries. independent.
“National Independent Beer Run Day” was created in conjunction with advertising agency Sterling Rice Group (SRG).
Editor’s note: The media elements of the campaign are available for download and use.
Contact: Abby Cohen (on behalf of the Brewers Association) 646-695-7044
About the Brewers Association
The Brewers Association (BA) is the nonprofit trade association dedicated to America’s small, independent brewers, their beers, and the community of brewing enthusiasts. The BA represents more than 4,800 American breweries. The BA Independent Craft Brewer Seal is a widely adopted symbol that differentiates beers from small independent craft brewers. The BA organizes events including the beer world cup®, Great American Oktoberfest®, Craft Brewers Conference® & BrewExpo America®, FLAVOR™: An American Craft Beer and Dining Experience, Homebrew Con™, National Homebrew Competition and American Craft Beer Week®. The BA publishes The new brewer® magazines, and Brewers publications® is the leading publisher of brewing literature in the United States. Beer lovers are invited to learn more about the vibrant world of craft beer at CraftBeer.com® and on homebrewing via BAs American Homebrew Association® and free Brewing Guru® mobile app. follow us on Facebook, Twitter and instagram.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, orientation or marital/family status. The BA complies with the provisions of Executive Order 11246 and relevant rules, regulations and orders of the Secretary of Labor.