The new SupportIndependentBeer.com website has also been launched to provide resources and information
Boulder, Colorado. – The Brewers Association (BA) – the non-profit trade association dedicated to small independent American brewers – today announced the creation of a new seal exclusively for supporters of the American independent brewing movement.
The Supporter Seal – which emulates the Independent Craft Brewer Seal for American craft breweries – is available to all independent craft brewery champions, including retailers, distributors, home brew shops, home brewer guilds, and more. state, festivals, websites and allied trading companies, and can be viewed on a new website, SupportIndependentBeer.com. Here, supporters can find resources for activation, information and history on the Independent Craft Brewer Seal, and “Is It a Craft Brewery?”, a comprehensive and searchable database of all American breweries that identifies breweries that meet the Brewers Association definition of a craft brewer.
“While small independent breweries work hard to promote their craft, they also rely on a tiered group of partners to proudly sell, serve and showcase their beer. These stakeholders in the beer community have been asking for ways to support the independent craft brewer seal, and now they can,” said Julia Herz, Craft Beer Program Manager, Brewers Association.
The Independent Craft Brewer Seal was launched by the BA on June 27, 2017, as a tool to minimize confusion in the marketplace and clearly identify beers from small independent US breweries. Today, more than 4,000 craft breweries have adopted the seal, representing over 85% of the volume of craft beer brewed.
In a recent Nielsen poll, 40% of respondents said the seal would make them “more” or “much more” likely to buy this beer, a 5% increase from the previous year. That number jumps to 57% for craft beer enthusiasts aged 21-34 (up from 45% a year ago), with 23% saying it would make them “much more” likely to buy.
“Many beer lovers have their eyes and wallets open to search for the seal,” Herz added. “Whether it’s printing it on menus or bundling up independent craft beers at retail, or displaying prominent posters at beer festivals, now is the perfect time for supporters to put the seal in play and help advance beer drinking.
The Independent Craft Brewers Seal of Support can be accessed at SupportIndependentBeer.com. Join the conversation: #SeekTheSeal.
Editor’s note: High-resolution images of the Independent Craft Brewers Seal of Support are available here for editorial use.
Contact: Abby Cohen (on behalf of the Brewers Association) 646-695-7044
About the Brewers Association
The Brewers Association (BA) is the nonprofit trade association dedicated to America’s small, independent brewers, their beers, and the community of brewing enthusiasts. The BA represents more than 4,800 American breweries. The BA Independent Craft Brewer Seal is a widely adopted symbol that differentiates beers from small independent craft brewers. The BA organizes events including the
beer world cup®, Great American Oktoberfest®, Craft Brewers Conference® & BrewExpo America®, FLAVOR™: An American Craft Beer and Dining Experience, Homebrew Con™, National Homebrew Competition and American Craft Beer Week®. The BA publishes The new brewer® magazines, and Brewers publications® is the leading publisher of brewing literature in the United States. Beer lovers are invited to learn more about the vibrant world of craft beer at CraftBeer.com® and on homebrewing via BAs American Homebrew Association® and free Brewing Guru® mobile app. follow us on Facebook, Twitter and instagram.