Brewing company

Greater Good Imperial Brewing Company in Worcester named the ‘coolest’ brewery in Massachusetts, known for its high ABV beers

While Massachusetts is home to a “long list of great breweries,” a Worcester-based brewery has been named the “coolest” in Massachusetts, according to travel site Trips to Discover, which gave the hip title to a brewery in each state.

Located at 55 Millbrook Street in the city, Greater Good Imperial Brewing Company outshines the competition for its freshness, according to Trips to Discover, saying that in making its picks the site wanted to showcase “those who have something truly unique to offer to beer lovers.”

The brewing company, which launched as a concept in 2015 and has since opened a 2,500-square-foot bar in 2018, is known for its “high-but-mild octane IPAs, porters, stouts and beers,” Trips to Discover says.

Greater Good boasts of being the first brewery in America to brew all Imperial-style beverages – beers with big flavor and higher alcohol content by volume, typically 8% or more, some of which go as high as 12. % or even 13% ABV.

The brewery’s Greylock Imperial New England IPA, one of its 12% ABV drinks known for its smooth taste despite its high ABV, was specifically named by Trips to Discover as one of its recommended beers. Others included the “Pulp Daddy ‘juice forward'” IPA and the “WOOO!!” with flavors of pineapple, guava and orange.

Beers at Greater Good Imperial Brewing Co. in Worcester. (Aviva Luttrell |

“Taste pretzel bites with pub mustard and house beer cheese at the brewery and bar and catch live music or enjoy the fresh air on the patio,” Trips to Discover added.

The dining room seats 82 and has a capacity of 100, while featuring gleaming cement tables and a 2-ton granite bar supported by wooden supports from the old Burns Bridge.

The brewery also offers actual board games, cornhole boards, and oversized versions of Jenga and Connect Four.

Most recently the brewery won a silver medal in a 2021 competition to determine the country’s best sour beer for its ‘Funky Daddy’ brew and since early July the brewery now has a new CEO, now under the leadership of Colleen Quinn after replacing founder Paul Wengender, who remains with the company as executive chairman of its board.

The brasserie and tavern are closed on Mondays, but are open from 12 p.m. to 10 p.m. Tuesday through Thursday, and 12 p.m. to 11 p.m. Friday through Saturday, as well as 12 p.m. to 7:30 p.m. on Sundays, according to Greater Good. website.

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