Brewing company

Hairless Dog Brewing Company, America’s First 0.0% ABV Craft Beer, Unveils Dry January® Survival Kits with Remastered Flavors

MINNEAPOLIS, December 22, 2021 /PRNewswire/ — Dry January® continues to grow in popularity among the “sober curious” looking to experiment with an alcohol-free lifestyle. To help those who want to give it a try, Hairless Dog Brewing Company has unveiled its Dry January Survival Kits. Prices start at $20 and includes your choice of three varieties of Hairless Dog 0% ABV NA craft beer and merchandise. To order, visit:

Unlike competitors in the category who brew their NA beers with alcohol and then remove the alcohol (a process that leaves up to 0.5% alcohol), Hairless Dog Brewing Company has invented an innovative brewing process in which alcohol is never introduced, making it the first 0.0% ABV NA craft beer in the country.

Co-founder of Hairless Dog Paul Pirerone of the founding members of the recently formed Adult Non-Alcoholic Beverage Association said, “Dry January is no longer a month you have to endure with lifeless NA drinks. ‘ANABA, we’re revolutionizing the industry and proud to offer a true 0.0% ABV craft beverage.As a former home brewer, it’s important to me that Hairless Dog offers the full craft beer experience – from pour to mouthfeel to flavor.We invite everyone to give us a try – whether you’re a designated driver for the night, challenging yourself to drink less or no alcohol for a months or whether you adopt a booze-free lifestyle. Our Survival Kits give people a fun way to participate in Dry January with great NA beer and cool gear too.”

The new year also brings improved recipes for the company’s flagship beers – Citra-Lager, India Pale Aleand Black Ale – and updated packaging designs.


Hairless Dog Brewery
Hairless Dog is America’s premier 0.0% ABV craft beer brand, making products in which alcohol is never introduced. Our beers are forward-thinking so you can celebrate an active social life while making healthy choices. Whether you still like traditional ales, but sometimes don’t want booze, or you work from home, are pregnant, are a first responder on call, or have just given up booze for a better health. Hairless Dog is here for you to enjoy with 0% alcohol and 0.0% regrets. For more information, visit

SOURCE Hairless Dog Brew