(Winston-Salem, NC) – Incendiary Brewing Company today announced the opening of a production facility and tasting room in Lewisville, NC, an area called Westbend.
Incendiary Brewing opened on Labor Day weekend 2018 in the Winston-Salem downtown Innovation District. This had a huge impact on the retail area by activating their outdoor patio space which they dubbed The Coalpit. Beyond their “Coalpit LIVE” summer concert series and quarterly local vendor markets, it has also become a great gathering space for young families and pets, providing a semi-confined pace to play. while enjoying an incendiary drink and neighborhood food from Cugino. Forno, Alma Mexicana or soon to be opened, Six Cents Degrés.
“We have been truly blown away by the support we have received. Last summer there were a few weeks where we almost ran out of beer,” said Incendiary Brewing Company co-founder Brandon Branscome. “We have strengthened our processes to ensure that we maximize the capacity of our winery here, but during peak season demand is just above what we are able to produce here. Having a second location will open up more opportunities for additional projects that we always had to ignore before.
The expansion is located at 5495 Williams Rd in Lewisville, a parcel split from the Westbend Vineyard & Brewery location. It will consist of a 30-barrel brewhouse, multiple 30- and 60-barrel fermenters, and an expanding kegging program. The property includes the former Westbend tasting room and brewery, the former winery building, several storage facilities and the over 14.5 acres of former vineyard. Westbend Winery is consolidating its operations on the remaining parcel across the street.
“We don’t plan to do a massive overhaul at first, but we want to put our stamp on it. After setting up the production system, we will discuss the best options for the vineyard and possibly an Incendiary wine program. Right now we want to focus on beer and events,” Branscome said.
When Incendiary Brewing joined Gears & Guitars in 2021 to create the annual Coalpit LIVE summer concert series, it brought local, regional and even national artists to their Coalpit for free outdoor concerts. Some of the groups included Gin Blossoms, Lucero, Cracker, Cowboy Mouth, Morgan Wade and Victoria Victoria.
“While we are not running a full series like Coalpit LIVE at the Westbend site, we have some events already planned. We can now announce that the Vagabond Saints Society will present the 1985 Farm Aid Concert on April 9th, our opening event! We will also have weekly local musicians and food trucks on site. Definitely stay tuned to social media and our website for more announcements,” said John Bacon, co-founder of Incendiary Brewing Company. “We intend to do a soft opening a little earlier, but we have to deal with a few things first. We will have regular tasting room hours from Thursday to Sunday.