WOODBRIDGE Connecticut and ST. PETERSBURG Florida – Over the weekend, the New England Brewing Company (NEBCO) launched Kold IPA, a limited-release beer in its dining room created in collaboration with two organizations working to increase diversity and inclusion in the beer industry. beer, Beer Kulture and Craft Crew.
Jamal Robinson, Director of Sales and Marketing for NEBCO, launched the Connecticut Brewers Guild African American Brewing Scholarship and NEBCO African American Brewers Scholarship at Sacred Heart University in 2020 with the goal of enriching craft culture by providing more opportunities for people of color in beer. industry.
“The scholarship helps pave the way for new people from different backgrounds to gain the knowledge, training and skills to enter and excel in the field,” Robinson explained.
Beer Kulture, the non-profit organization focused on increasing diversity and inclusion within the beer industry, has joined the initiative to create Kold IPA.
“Participating in initiatives like this is a no-brainer for us,” explained Latiesha Cook, CEO, President and Co-Founder of Beer Kulture. “We are always looking for ways to support opportunities to help integrate Black, African American, Hispanic, North American Indian, Pacific Islander and other BIPOC into the industry and help reduce barriers to access”. Likewise, Craft Crew, the Connecticut-based lifestyle group that works to expand the craft beer demographic and help communities across the state, was also eager to join the collaboration.
Kold IPA is a light golden straw IPA with the hop profile of a West Coast IPA.
“It has the punchy aromas and high bitterness typical of a West Coast IPA, but the drier, crisp finish that comes with the cold IPA process,” explained Greg Radawich, Head Brewer, NEBCO.
The collaboration also includes New Haven native, DJ and abstract graffiti artist Dooley-O, who created the artwork for the can label using his signature style of graffiti.
Kold IPA is only available from the NEBCO Dining Room in 16 oz cans in four packs and on draft.
About the New England Brewing Company
The New England Brewing Company team began brewing beer with one guiding force: passion. This original motivation is still deeply embedded in every member of their team today, with core values centered around quality, integrity, people, industry and community.
About beer culture
Beer Kulture builds trust and strengthens communities by using craft beer to foster inclusion, equity and diversity. Together we can change the world – one beer at a time.
For more information:
https://www.newenglandbrewing.com
