San Diego, California – RatioAle Brewing™, the San Diego-born Sonoma-brewed non-alcoholic craft beer brand, announces its partnership with Karl Strauss Brewing Company, the San Diego-based independent craft brewery and distributor, to provide new retail distribution and on-local accounts in Southern California. RatioAle will be the retailer’s first and only non-alcoholic beer brand in its growing portfolio as more consumers seek moderation options.
Karl Strauss has been a pioneer in the craft beer scene with innovative beer releases for over three decades. With its distribution arm, Karl Strauss Distribution, the brewery gives other independent beverage producers, like RatioAle, the opportunity to leverage its expertise and resource channels to effectively scale their brands.
“We are thrilled to have such a reputable, experienced and passionate team representing RatioAle, as we expand the reach of our non-alcoholic beers in the SoCal craft beer scene,” shares Jamie Fay, Founder of RatioAle Brewing. “With the rapid growth in demand for high-quality non-alcoholic options, we’ve made it our mission to bring our beers to retail and on-premises destinations where consumers go to find and taste the finest craft beer in the region. .
Launched in late 2021, RatioAle added variety, flavor and innovation to the growing non-alcoholic beer category in the United States, providing beer-loving consumers with delicious options for enjoying beer. craft beer in moderation. All of RatioAle’s fully grindable, non-alcoholic craft beers are served in 12 oz. cans, made with high quality ingredients and in small batches, retaining the bold and refreshing taste of traditional craft beer.
“We are thrilled to welcome RatioAle to the Karl Strauss Distribution family, as our team’s first foray into the non-alcoholic craft beer category,” said Chad Health, Vice President, Sales and Marketing, Karl Strauss. “We know consumers love quality craft beer, are passionate about taste, and want a variety of flavors and styles; and we also know that they want all of these things while increasingly trying to moderate their drinking. With RatioAle in our portfolio, alongside our growing list of traditional craft beers, we have the opportunity to drive incrementality for our customers and increase the number of people enjoying beer on more occasions than ever before.
RatioAle’s partnership with Karl Strauss follows the appointment of Debbie Novograd, former vice chairman and CEO of BevZero and chief marketing officer of Starbucks, as strategic advisor (https://www.prweb. com/releases/2022/9/prweb18930893.htm), as well as its partnership with Breakthru Beverage Group, a leading North American distributor of the world’s best beer brands, to support the brand’s expansion into Colorad0.
RatioAle’s without the Booze™ beers are available through the RatioAle Brewing website and continue to create desirable beer fridge real estate at strategic retail and on-site partners throughout California and Colorado, including Whole Foods Market, Erewhon Market, Mollie Stone’s, Olivers, Lassen’s and Seaside Market, with more to be added in the coming months.
About RatioAle Brewing™
RatioAle Brewing™ offers an innovative variety of small-batch non-alcoholic craft beers for those looking to embrace moderation while drinking mindfully and living boldly. Founded in 2021 by Jamie Fay and officially launched in the non-alcoholic craft beer category in early 2022, RatioAle is rooted in the idea of embracing moderation without sacrifice, quickly establishing itself as the official beer of moderation. RatioAle’s four non-alcoholic beers are produced using proprietary distillation technology to gently remove alcohol from the brewed beer, with minimal effects on its integrity and overall quality.
With the recent launch of The Original Rationale West Coast IPA and New England Hazy IPA, the 12 oz from RatioAle. the cans (at $16/six-pack) are now available online, shipping nationwide, in addition to retail and on-site locations in California and Colorado.
About Karl Strauss Brewery
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative, award-winning releases. Dedicated to growing the craft beer industry in San Diego and beyond, Karl Strauss Distributing helps fellow brewers by giving them a way to market their labor of love.
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