Director of Marketing and Community Engagement Time Allocation:
Social and digital media management – 30% of the time
Events (on/offsite) – 35% of the time
Beer outings and administration – 10% of the time
Sales, brand, strategy – 10% of the time
Donations and business support – 5% of the time
Brewery operations support – 5% of the time
Miscellaneous – 5% of the time
Detail: Social and digital media management:
? Manage TBBC’s Facebook, Instagram, Twitter and Untappd communities.
? Create new and engaging content for every platform using industry best practices
? Respond to and interact with community comments and posts.
? Regularly scan our social media community for new trends
? Develop and execute strategies that elevate our brand
? Maintain our TBBC.Beer website, adding new content, refreshing features, integrations with social media and other third party sites such as Mailchimp and Untappd.
? Cultivating relationships with the craft beer community and influencers? Develop and run email newsletters to support events and other major announcements using Mailchimp. Events:
? Lead all aspects of TBBC’s major on-site events (Hop King Invitational, Oktoberfest, BadA** Beerfest, etc.)
o Create event plans, strategy and budget.
o Obtain necessary permits from national and local authorities
o Coordinate with third party vendors for event equipment, staff, music, supplies
o Collaborate with Front of House and management to ensure adequate TBBC staffing, onsite promotion and support.
o Create an effective promotional program to drive ticket sales and guests o Set up and manage online ticket sales portal o Ensure event setup and manage day of operations
o Ensure the event is properly demolished and all final business/finances closed.
o Create pre-post event reports? Lead all aspects of small on-site community engagement events such as Memorial Day 5K, Buzz Off to Leukemia, Tampa Jeep Krewe, etc. (functions are similar to major events, but often less complex)
? Manage TBBC’s sales/marketing event calendar for off-site events, such as beer festivals and tap take-backs. Promote our participation, where appropriate, by ensuring appropriate branding and coordinating TBBC personnel and equipment.
? Run weekly on-site events, such as the Friday Night Music series.
o Identify and hire talent o Create contracts and ensure proper documentation is completed for accounting o Communicate with musicians and venue management
o Create and execute promotional programs to drive traffic to Beer Releases & Administration trade shows:
? Maintain the accuracy and correctness of our Untappd Beer database. Add new beers weekly and regularly remove duplicate entries.
? Coordinate new beer releases weekly for TBBC Westchase and Ybor City
o Load new beers in Untappd
o Write accurate beer descriptions
o Identify the quantity of taps available at each location and assign new beers to empty taps
o Create behind the bar beer tasting lists for Westchase & Ybor Brewpubs
o Communicate new beer information to key personnel
? Plan and execute promotional programs for all major TBBC beer releases
o Taproom launch events o Create promotional content for Untappd digital boards and social media
o Provide beer release information to select craft beer community media and influencers
o Regularly ship beer to reviewers and influencers o Ensure website is updated with new beer information and content Sales, brand, strategy:
? Maintain an in-depth understanding of the craft beer market, both locally and nationally.
? Contribute to strategic discussions regarding our brand and philosophies using industry and market knowledge
? Assist owners and management team as needed with strategic planning Donations and business support:
? Review and review requests for incoming donations and support from the community.
? Identify requests that align with our mission and brand
? Create gift packages and gift certificate requests as needed
? Serve as a point of contact for local businesses looking to partner and collaborate Brewery Operations Support:
? Assist brewery production time as needed with packing, cleaning and other duties.
Various :
? Placeholder for other administrative and functional tasks resulting from working for a small business.
Job type: Full time
Salary: $55,000.00 – $60,000.00 per year
Advantages:
- 401(k)
- Dental insurance
- Flexible hours
- Health insurance
- Paid vacation
- vision insurance
Program:
Ability to move/move:
- Tampa, FL 33635: Commute reliably or plan to move before starting work (required)
Live:
- Digital Marketing: 1 year (Required)
- Marketing: 1 year (Required)
- SEO: 1 year (Preferred)
