Last week, The Establishment Brewing Company became the first in Calgary to join a growing global collaborative effort to ensure inclusion and equality for women, BIPOC and LGBTQIA+ within the beer industry with the recently launched its own Brave Noise beer.
The Brave Noise is a hop-forward pale ale that sits at 4.5 ABV and features notes of orange and pineapple, backed by soft wheat flavor and a dense haze. The idea behind the Brave Noise brewing collaboration was conceived with the aim of advocating for safe spaces and inclusive workplaces for traditionally marginalized people by asking brewers to be transparent with their policies and engage in long-term work.
Additionally, proceeds from the beer itself will be donated by each brewery to a charity or non-profit that aligns with the mission of the collaboration – in the case of The Establishment Brewing Company, all proceeds will go to the Hop Forward Society of Alberta.
“It is very important for us to be part of this project because the first step in creating change is to raise awareness of the issues of discrimination and harassment within the beer industry,” says Natasha Peiskar, Head of Production of Establishment Brewing Company. “I’m really proud of the work that our team and our ownership group have put in [the brewery’s] values and code of conduct and the various opportunities we have had to learn to be an inclusive space.”
The Establishment Brewing Company’s Brave Noise can be ordered from the brewery’s online store. A list of participating breweries and home brewers from across Canada is available online.