This Independence Day, Don’t Forget Independent Craft Beer
Boulder, Colorado. • June 16, 2020 – Ahead of the biggest holiday of the summer, Independence Day, the Brewers Association – the nonprofit trade association dedicated to small independent American brewers – coordinates the second annual National Independent Beer Day alongside craft breweries nationwide.
What
One of three craft beer festivals designated by the Brewers Association, the National Independent Beer Run Day encourages beer lovers across America to support small, independent breweries. Purchasing independent craft beers ahead of Independence Day celebrations helps fuel craft breweries at a time when they need it most and many have just reopened.
When
Friday, July 3, 2020, just in time for Independence Day weekend.
Or
Beer lovers can go on a beer crawl and stock up ahead of the busy holiday weekend, by buying beers to go at a favorite local brewery, visiting a retailer that stocks independent craft beer, or ordering in line.
To visit BeerRunDay.com to learn more or find an independent brewery in your area. Follow and share your Independent Beer Run using hashtags #BeerRunDay and #SeekTheSeal.
Why
The week leading up to Independence Day is one of the biggest sales weeks for craft beer. According to IRI analytics data, this is the highest sales week of the year in the past five years, with volume sales estimated to be 34% higher than a typical week. Craft breweries are small, community-minded businesses that deserve and need support, and drinking beer made by an independent brewer is important to 58% of craft drinkers1 and approximately 60 million American adults. There’s no better time or easier way for beer lovers to show their support.
WHO
Beer lovers across America of legal drinking age.
Media
1 Source: Nielsen-Harris, May 2019
About the Brewers Association
The Brewers Association (BA) is the nonprofit trade association dedicated to America’s small, independent brewers, their beers, and the community of brewing enthusiasts. The BA represents more than 5,600 American breweries. The BA Independent Craft Brewer Seal is a widely adopted symbol that differentiates beers from small independent craft brewers. The BA organizes events including the beer world cup®, Great American Oktoberfest®, Craft Brewers Conference® & BrewExpo America®, FLAVOR™: An American Craft Beer and Dining Experience, Homebrew Con™, National Homebrew Competition and American Craft Beer Week®. The BA publishes The new brewer® magazines, and Brewers publications® is the leading publisher of brewing literature in the United States. Beer lovers are invited to learn more about the vibrant world of craft beer at CraftBeer.com® and on homebrewing via BAs American Homebrew Association® and free Brewing Guru® mobile app. follow us on Facebook, Twitter and instagram.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, orientation or marital/family status. The BA complies with the provisions of Executive Order 13672 and relevant rules, regulations and orders of the Secretary of Labor.
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